October 4, 2024 (Kaysville, Utah) – Indoor pickleball franchise, The Picklr, announced it has signed a multi-year agreement with Wingfield a company providing interactive tracking technology for racquet sports. The Picklr will be the only pickleball franchise in North America equipped with Wingfield’s AI-powered video technology, providing game improvement tools and analytics.
Earlier this year, Wingfield announced its entry into the pickleball market with a product co-designed by The Picklr called Wingfield Box for Pickleball. The Wingfield Box is a video and data tracking solution that connects directly to users’ smartphones. Instead, the Wingfield Box is a tool to help players analyze, improve, and share their on-court highlights.
“When done correctly, the release of new technology within sports can be game-changing,” said James Hurlock, Chief Brand Officer at The Picklr. “We want The Picklr to be at the forefront. Rather than sourcing an off-the-shelf product, we spent 18 months working with Wingfield to develop a custom AI offering to assist and elevate players of all abilities to the next level. The Picklr is ‘Where Pros are Made,’ and we want to be able to assist our members in their journey in as many ways as possible.”
Jaan Brunken, COO of Wingfield said, “We are thrilled to partner with The Picklr and bring our advanced AI video technology to the fast-growing sport in the US. Our goal at Wingfield has always been to elevate the player experience through technology, and this partnership allows us to introduce a new level of performance insights and analytics to pickleball players at scale. By combining Wingfield’s passion for innovation with The Picklr’s vibrant community, we believe we’re setting a new standard in how athletes train, compete, and improve their game.”
Every Picklr club will outfit multiple courts with Wingfield technology, said the official release, with members having the option to use the feature for an additional cost.
Learn more about how the Wingfield Technology will work in The Picklr: https://youtu.be/zki-UMPb3W0
-30-