Photo/Graphic courtesy of JOOLA
August 19, 2024 (New York City, NY) – Announced August 19, 2024, tennis legend Andre Agassi has joined forces with JOOLA, with the launch of a new line of pickleball equipment, and accessories. The partnership was announced on the 30th anniversary of Agassi’s first US Open win.
FULL JOOLA RELEASE
Agassi, known for his relentless pursuit of excellence and innovation throughout his tennis career, is now bringing that same passion to the rapidly growing sport of pickleball, says JOOLA’s official release.
“Pickleball is not just a sport; it’s a community, and it’s growing at an incredible pace,” said Agassi. “Partnering with JOOLA allows me to bring my experience and dedication to pickleball. Together, we’re going to create something special that reflects our commitment to quality, innovation, and performance.”
JOOLA’s partnership with Agassi is described as more than just a business deal—a shared commitment to growing the sport of pickleball globally and enhancing the playing experience for athletes everywhere. Agassi’s involvement is stated as being hands on with regards to product design and development, ensuring that every product under the new collaboration adheres to the highest standards of quality and performance.
“Andre Agassi’s influence on the world of sports is undeniable, and we are honored to partner with him as we take pickleball to new heights,” said Richard Lee, CEO & Owner of JOOLA. “This is more than just a partnership; it’s a shared vision for the future of the sport.”
About JOOLA
Founded in 1952, JOOLA is a globally recognized brand specializing in table tennis and pickleball equipment. With a commitment to innovation and quality, JOOLA continues to lead the way in racket sports, providing athletes and enthusiasts with the tools they need to excel at every level. www.joola.com
About Andre Agassi
Andre Agassi is a former World No. 1 tennis player, an eight-time Grand Slam champion, and an Olympic gold medalist. Known for his charisma on and off the court, Agassi remains a pivotal figure in the world of sports, dedicating his post-tennis career to philanthropy, education, and now, the evolution of pickleball.